In the city of Greensboro, N.C., there’s a program designed for teenage mothers. To prevent these teens from having another child, the city offers each of them $1 a day for every day they are not pregnant. It turns out that the psychological power of that small daily payment is huge. A single dollar a day is enough to push the rate of teen pregnancy down, saving all the incredible costs — human and financial — that go with teen parenting. // Note: Cass Sunstein, President Obama’s pick to head the Office of Information and Regulatory Affairs, supports policies that use psychology research to create behavioral incentives. (NPR audio: Listen Now)
