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via Scott Stanley: The Endowment Effect is psychological effect discovered by research psychologists and behavioral economists. It reflects the now well-proven fact that people place a greater value on a thing they already own than they would if they did not own that thing and had to buy it…There are some tricky implications for romantic relationships here. For example, for the average pretty good to great marriage, the Endowment Effect helps you stick to their commitment when times are a bit tougher because you so highly value what you already have. And you should, because you’ve invested a lot and what you invested would result in a lot of loss if you don’t stick. If you are married, have built a life together, have children, and all sorts of other things, you are, so to speak, very well endowed.  On the other hand, what if you are dating and trying to find the right person to spend your life with? This Endowment Effect also means that you can easily get too settled with a current partner who’s not really a good long-term fit, and not move on when maybe you should.