The DVDs also are designed for couples to watch together. ”The truth is, women have no idea what guys are actually thinking, which is a huge gap and a huge worry for a lot of women,” said Troy Jones who spent $10,000 making a DVD about fatherhood. A national distribution deal early on with the Big W chain was a key part of success in Australia and Mr Jones is negotiating a similar arrangement with giant retail chains Walmart and Babies “R” Us in the U.S.
